23 Black Friday Self-Care Deals in 2020 For Wellness Lovers


It wouldn’t take a mind reader to guess that 2020 was likely one of the most stressful years of our lives. Top 5, at least. Between a global pandemic and the turmoil of a presidential election, so much has changed and keeps changing in the span of a few months. Chances are, you’re struggling to find ways to relax, and we are right there with you. And yet, because it is such a challenging time, it is that much more important to seek out pleasures and practices that center on your health and wellness. Little gifts to yourself.

It may seem strange to bring up Black Friday (because how is it November 27 already?), but here we are. With in-person shopping potentially dangerous to your health, limited energy to expend, and savings in mind, arguably, you may want to pay more attention to this Black Friday than any before. There are some serious deals happening right now (on kitchen, bedding, fashion, beauty products, and more). But an area we want to call particular attention to is your well-being—your fitness, self-care, and products and services that pamper and chill you out. 

Below, we’ve rounded up sales on items that aim to soothe and re-center you, from massage guns to wellness journals to weighted blankets. We’ll update this throughout Black Friday and Cyber Monday as deals expire (which they will!). Once you’ve checked out, make sure to mentally check out, too. Even just for a few minutes.


Amazon is unrolling unbeatable daily holiday deals throughout the season, like on this top-rated white-noise machine, the SELF-certified Fitbit 4, and more. There’s daily deals and lightning deals (which expire within hours, while supplies last), so get to it.

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Fitbit Charge 4 Fitness and Activity Tracker with Built-in GPS

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LectroFan High Fidelity White Noise Sound Machine

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Jaybird Vista Earbuds

Wireless, waterproof, and sweatproof earbuds, perfect for all weather and workouts.

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GYMAX 2-in-1 Electric Running Machine with Bluetooth and LED

Log steps along with your work hours with this versatile pick from GYMAX, which has a removable handle bar for sliding right under your stand-up desk. It’s equipped with an LED screen, Bluetooth, and sound insulation, and comes in six different finishes for complementing a range of office aesthetics.

In one of its biggest sales of the year, Nordstrom shoppers can save up to 50% off products from fitness and wellness major brands like UGG, HydroFlask, Brooks Running, and more. See all of our picks from the sale here. 

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Sleep Infusion Lavender Aromatherapy Standard Gusseted Pillow

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Hyperice Hypersphere Mini Vibrating Fitness Massage Ball

Speaking of Theragun: Popular for its percussive self-massage devices, the site is offering a big sale, including on its Theragun Elite (which we’ve reviewed). This deal runs through December 1. Here’s how the instant-rebate discounts look on the brand’s massagers:

  • Theragun PRO is $150 off

  • Theragun Elite is $100 off

  • Theragun Prime is $75 off

  • Theragun mini is $25 off

  • Theragun Wave Roller is $50 off

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Theragun Elite

This handheld percussive therapy device uses amplitude (depth), frequency (speed), and torque (force) to reach deep into your muscles to increase blood flow and decrease soreness and stiffness. It helped me move better after tough workouts, and also released tension in my shoulders after leaning over a laptop all day.

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Theragun Mini

Here’s a handheld, pocket-sized device that’s extra portable for soothing on-the-go.

If wine is your form of wellness, consider vino-subscription service Winc. Now through December 1, you’ll save 50% off your first order, so what are you waiting for?

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Through November 30 at 11:59 PT, Parachute is offering 20% off sitewide on bedding, bath, and home essentials, with no minimum purchase needed and no code at checkout. Our editors especially love their cozy clothes, like this super-soft waffle lounge set.

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Parachute Women’s Waffle Lounge Set

Bedding and bath brand Brooklinen’s sale runs now through December 1, offering 20% off sitewide with no minimum purchases (excluding furniture from the brand’s Spaces collection).

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Brooklinen Mulberry Silk Eyemask

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Brooklinen Super-Plush Robe

Cozy up with these bath and bedding deals from luxe brand Snowe Home, with all of their products on sale now through Cyber Monday. You can take 20% off any orders over $100 (plus free shipping).

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Gravity, which is best known for releasing the original weighted blanket, is having a big Black Friday sale with Holiday2020 at checkout.

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Gravity Blanket (15 lbs.)

Through November 30, take $250 off the rowing machine at Hydrow. Additionally, the company will throw in a free under-machine mat and an On the Mat kit (which includes a workout mat, yoga blocks, and a set of multi-strength workout bands).

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Hydrow Black Friday Package

Fitness fiends looking to find deals on streaming classes as winter hits, P.volve has major Black Friday discounts for you through November 29 on packages and equipment. There’s free domestic shipping on all orders. Take a look:



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